Why F2 Consulting? Your Partner in Prosperity

With over 40 years of experience in franchising, Eric is passionate about helping aspiring franchise owners turn their entrepreneurial dreams into reality. Starting his journey in his father’s Burger King franchise while in college, he gained hands-on knowledge in restaurant operations, finance, marketing, and multi-unit development.

Eric has been a franchisee for brands like Burger King, Culver’s, and Steak n Shake, and even launched his own concepts, including Fenders Frozen Custard. Beyond franchising, he has expertise in real estate, business funding, and served as an area developer for Bridge Internet.

Eric’s specialties include restaurants, fitness, senior care, and automotive services. A proud member of the Board of Advisors at Northern Michigan University’s College of Business, he believes in hard work, respect, and adding value to every relationship.

When not consulting, Eric enjoys golfing, skiing, boating, and spending time with his family and dogs.

Smart Investments: Detailed Analysis for Confident Decisions

Ready to embark on a rewarding entrepreneurial journey? Join F2 Consulting and be part of a legacy of success. Contact us to learn more about franchise opportunities, investment details, and how we can support you in achieving your business goals.

Share your aspirations and preferences in our online form. We'll identify franchise opportunities that align with your goals.

Consultation

Together, we analyze franchise models to find the perfect fit for your brand, goals, and investment capacity.

Evaluation

We guide you through due diligence, including legal and financial reviews, ensuring informed decisions.

Review of Franchise Disclosure Documents

Understand the Franchise Disclosure Document with our expertise to safeguard your rights.

Call Franchisees

Learn about profitability and operational insights directly from existing franchisees.

Consultation with Attorney and Accountant

Connect with experienced attorneys and accountants to review legal and financial terms.

Attend a Discovery Day

Get hands-on insights into franchise operations to confirm the fit.

Decision Time

Confidently invest in a franchise backed by thorough research and expert guidance.

Franchise Industry

Automotive
Building, Decorating & Remodel Cleaning Services
Business Services Commercial Flooring & Maintenance
Coffee & Beverages Landscaping & Ground Maintenance
Community Involvement Office Services
Computer Technology
Consulting
Emerging Developing Brands
Employment & Personnel
Events & Entertainment
Environmentally Green

Financial Services
Fitness, Health & Nutrition
Food & Restaurant
Home Services / Maintenance Restoration & Repair
Industrial / Service Operations
Janitorial, Sanitizing and Maid Services
Laundry & Dry Cleaning
Logistics/Transportation
Management & Training
Marketing
Beauty, Salon & Spa, Personal Care Alternative Health Care Services

Moving & Storage
Pet Retail / Pet Care
Printing, Copying & Signs
Real Estate
Retail Brick ‘N Mortar
Security
Senior Care & Health Services
Travel
Vending/ATM
Child Education and Development & Services Commercial Waste Management
Medical / Medical Staffing

Why Choose Us

At F2 Consulting, we’re committed to helping you find the franchise that aligns with your unique goals. Our team of experienced franchise consultants offers personalized guidance and tailored solutions, ensuring a perfect match for your aspirations.

With a carefully curated portfolio of leading franchise opportunities, we focus on both your financial objectives and your long-term satisfaction. Our mission is to provide the support and insights you need to make a confident, informed decision that leads to lasting success.

Proven Systems & Support.

Instant Brand Recognition.

Reduced Risk & Higher Success.

Simplified Operations.

Freedom of Ownership.

Franchise Questions Answered

FAQ

Franchising presents a low-risk, high-reward opportunity for entrepreneurs eager to own a business while leveraging the established expertise of a recognized brand. It allows you to build on a proven model, minimizing the uncertainties of starting from scratch.

Well, it's completely FREE for you. We are compensated by franchisors for facilitating introductions to potential franchise partners, ensuring no out-of-pocket expenses for you.

The investment required to open a franchise can vary widely based on the brand and its market. Some opportunities may require an initial investment of $50,000 or less, while others could demand several hundred thousand dollars, depending on the scale and scope of the business.

A franchise consultant offers impartial advice and a diverse array of franchise options, allowing you to make a well-informed decision. With expert guidance, you can identify the franchise that best aligns with your skills, goals, and vision for success.

Our objective is to connect you with franchise brands that align with both your professional aspirations and financial objectives, ensuring you embark on a path that fulfills your personal and business goals.

Stay Informed Check Out Our Franchise Blog

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Building a relationship with a franchise consultant can be very helpful, especially if you’re thinking about investing in or expanding a franchise. Here’s why: Expert Guidance: Franchise consultants know the franchise industry well. They understand the market, different franchise options, […]